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TVNewser

Following the Matt Lauer Debacle, Advertising on NBC's Today Show Dropped 24 Percent
TVNewser
2017 was a big year for cable news channels in both ratings and revenue (because when you get the former, the latter follows). Across all platforms, the spend on news media was up +4.1 percent, according to Standard Media Index. Compare that to ...

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Forbes

Skittles Does A Genius End-around On Super Bowl Advertising
Forbes
Will Burns , Contributor Will Burns is an advertising veteran and current CEO of Ideasicle.com. Opinions expressed by Forbes Contributors are their own. Skittles and football might just go together. (AP Photo/Eric Risberg). Every year it seems another ...

 




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